“Many business websites show a phone number so their customers can contact them. When desktops were the most popular way to access the sites, users would make note of the phone number and call from a separate device. Of course, most users now access the website and make the phone call from the same device. This opens an opportunity to add a call link – creating an HTML phone number that’s clickable.

In this article, we’ll take a look at how to add a call link as well as a few other clickable links such as email and other CTAs.”

Read the whole thing here.