“Developing a marketing campaign can be daunting, especially when it comes to designing landing pages. There’s a healthy dose of marketing science that goes into creating them, which may make you hesitant to try them out.

That said, once you understand some of the finer details of what makes an effective landing page, you can take your marketing strategy to the next level. By directing visitors where you want them to go, landing pages can increase conversions on your site.

Creating landing pages is fast and simple with the use of WordPress tools. Our Beaver Builder plugin, for instance, can cut your design time down and provide multiple options for testing and running simultaneous campaigns.

In this guide, we’ll go in-depth and discover what it takes to create a high-converting landing page.”

Read the whole thing here.