“Almost every marketing blog on the internet will tell you this. It’s internet marketing 101.

In order to get visitors to hand over their email addresses, you need to offer them something of value in return.

That value usually comes in the form of a downloadable guide.

What every marketing blog on the internet doesn’t cover however, is this little dilemma:

With a lack of design sense, low to no budget and even less time, how do you even begin to go about creating beautiful, value packed PDFs that will leave your new subscribers’ mind blown and eager for more?”

Read the whole thing here.