“Most of the time, when you sign up for an email list, you get a nice welcome message delivered to your inbox shortly afterward. Welcome emails are about more than just good manners, though. They set the tone for all your campaigns moving forward.

If you can get people to open and read your blog’s emails, that goes a long way towards converting them into long-term readers. Your welcome email’s job is to cement that relationship, so they come to expect and anticipate emails.

In this article, we’re going to talk about what makes a great welcome email and how to create one. Then we’ll go over several of our favorite examples to deconstruct what they do right. Let’s get to work!”