In recent years, we’ve seen a surge of successful online businesses selling Information Products. They’re an appealing choice, boasting high profit margins and relatively simple technology setups.

An Info Product could be an online course, series of lectures, audio-guide, eBook, sequence of tutorials, or anything else that sells quality information to help customers get results.

But if you want to sell your expertise in the form of information products, then you’ll inevitably come across this tough question:

What information do I give away for free?
And what information do I charge money for?

In this article, we’re going to look at content marketing strategies to help you decide what should be in your paid products and how to create free content that will drive visitors to buy.

Read the whole thing here.