Here are some of the key takeaways:

• It’s easy to feel pressured to be on all the social platforms.
• If you have the bandwidth to be everywhere, that’s great. Be on all the platforms.
• As a small business, you probably don’t have all the time in the world to be on social media. In this case, you might end up with a bunch of half finished social profiles that don’t look so great for your business.
• Do what you have time for and can do well.
• If you have time for only a Facebook page, then just do that.
• Maybe Instagram is your thing. Focus your marketing there.
• Just choose whichever platforms you have time to manage and make a plan to represent your brand well on that platform.

Listen to the whole thing here.