“When was the last time you bought something online? This morning? Yesterday? It’s okay, you can tell us. We love shopping online, too. And we are not alone.

The number of online shoppers keeps on increasing year after year.

There are now 2.05 billion digital buyers spread across the globe. That means one out of every four people in the world is an online shopper. Online shopping has become part of our daily lives.

If you sell products or services online, it’s important to stand out. This is where product descriptions come in.

A product description is one of the most important features of an online shop and has a great impact on conversions. It holds incredible power, but a good one can be hard to write.

A lot of online stores miss the boat by focusing on product features in their product descriptions. The best product descriptions focus on improving the customer’s life and giving them a great experience.”

Read the whole thing here.