“You might be wondering what is a “bounce rate” in the first place?

Let me explain…

A bounce is a single-page session on your website. When a user lands on your website and leaves without performing a single action (zero engagement), the session is classified as a bounced session.

Thus, bounce rate is the percentage of all sessions on your website in which users viewed only a single page and triggered only a single request to the Google Analytics server.

Let’s break this down in practical terms.”

Read the whole thing here.