“Imagine being stuck on a webpage that reads like an endless word document containing streams of black-and-white text. Not only are you unlikely to actually read the text, but such a website would also not generate feelings of community engagement, trustworthiness, and authenticity.

The same applies to social media; graphics speak to our audience and help us foster a positive environment.

Research shows that: 

• Website content with relevant and interesting images get 94% higher views.
• 90% of the information that reaches the human brain is visual in nature.
• As compared to text, visuals are processed much faster by the brain.
• When people read content placed alongside images, there is 65% higher recall value of the text.

Leveraging graphics is more than just beautifying your website or social presence. It will help you create a positive user experience and directly impacts your bottom line. Here are a few tips on how to leverage graphics to create a positive user experience.”