“Have your open rates suddenly plunged to single digits without warning or explanation? Don’t panic! Your subscribers still love you. They simply didn’t get a chance to open your newsletter. Why?

In 99% of these cases, your plummeting open rate is a result of your newsletter accidentally ending up in that nasty place we call the junk folder.

We know your newsletter is not junk. But unfortunately, it was flagged by a spam filter. This is a frustrating experience because there is not always an obvious reason why the filter put your newsletter into the wrong folder.

Your subscribers want to open your newsletter, but they need to receive it first. In this blog post, we will share some of the best ways to avoid spam filters when sending your emails.”

Watch or read the whole thing here.