“While traditional content marketing is great for reaching a new audience, it’s not the only available method. Word of mouth from satisfied customers provides great social proof, although controlling whether it’s positive is difficult. To get the benefits of both strategies, you can launch a podcast.

Podcasting can be an ideal way to reach more people, and provides a nearly perfect method for showcasing your expertise. Fortunately, the process of launching a podcast on your site is simple – just as you would expect from a platform like WordPress.

In this article, we’ll look at how to launch a podcast using WordPress that also syncs to iTunes. However, let’s first discuss why podcasting should be part of your marketing arsenal!”

Read the whole thing here.