Done For You Blog

Resources to Help Build Your Online Business Faster, Smarter

Posted by Dairrell Ham | 
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“More than a decade ago, Wired editor Kevin Kelly wrote an essay called “1,000 True Fans,” predicting that the internet would allow large swaths of people to make a living off their creations, whether an artist, musician, author, or entrepreneur. Rather than pursuing widespread celebrity, he argued, creators only needed to engage a modest base of “true fans”—those who will “buy anything you produce”—to the tune of $100 per fan, per year (for a total annual income of $100,000). By embracing online networks, he believed creators could bypass traditional gatekeepers and middlemen, get paid directly by a smaller base of fans, and live comfortably off the spoils.

Today, that idea is as salient as ever—but I propose taking it a step further. As the Passion Economy grows, more people are monetizing what they love. The global adoption of social platforms like Facebook and YouTube, the mainstreaming of the influencer model, and the rise of new creator tools has shifted the threshold for success. I believe that creators need to amass only 100 True Fans—not 1,000—paying them $1,000 a year, not $100. Today, creators can effectively make more money off fewer fans.”

Read the whole thing here.
Done For You Blog Says: I was inspired by the original article, “1,000 True Fans” when I first read it several years ago. I go back periodically and reread it to remind myself that I don’t need legions of subscribers, customers, members, etc, to make a good living online. I just need a “tribe” of people who like the work that I do and will honor me with their trust as they purchase products and services from me. I suggest you read the “1000 True Fans” article first and then read this one. The original article is linked in the very first sentence. And if you’re ready to start your own online business with a blog, I can help.