“External links and backlinks are an important part of every website’s SEO strategy. They send signals to both search engines and visitors about the quality of content on your site. They also serve as proof of your breadth of knowledge on the subject matter and they help your site “borrow” authority from trusted external sources.

Internal links–that is, those that direct visitors to other pages within your domain–are arguably just as important.

While internal links may not require special design or development expertise in order to execute them, using them effectively does require some foresight and planning. So, today, let’s look at why you should use internal links on your site, how to develop a strategy for them, and which tools you can use to create a system of internal links for a stronger performance in search.”

Read the whole thing here.