“The money is in the list. If you’re a writer pitching a book to publishers, they’ll likely ask for an active email list. It’s even more needed if you’re a self-published author.

Ideally, you want to build up to having millions of followers. The more you have, the more likely you’ll be successful.

Think of Kylie Jenner’s lip kits. With 97.4 million Instagram followers and 22.8 million Twitter followers, she was able to launch and sell them out within minutes of launching. In only 18 months, she has made a whopping $420 million in revenue.

While you might not have such a huge following, you can replicate her strategy and reap the benefits. And instead of using Instagram and Twitter, you’ll be using an email list.

The thing is, growing an email list isn’t as easy as it sounds. However, it’s definitely doable with the right strategies and tools. Now, let’s discuss the benefits of having an email list, how to start from scratch, the tactics for getting high-quality subscribers, and how to nurture it to your advantage.”

Read the whole thing here.