“With so much emphasis on visual content these days, it can be hard for businesses to keep up with their image demands, and continue to post high quality, relevant photos and graphics.

The ideal solution, of course, is to establish your own collection of original visual content to use, but that’s often not possible, either due to time or capacity constraints. In that case, marketers and publishers will turn to the web for visual resources – but usage of the images you find via Google Images and the like can be risky, and could get your business in legal trouble, if you’re not careful.

To help you avoid such, the team from Visme have put together this flow chart on digital image use, which provides pointers on where to seek permission, when you need to do so, and what you should look out for.

And in addition to the flow chart, Visme has also put together a Fair Use Checklist (below the infographic), providing additional insight on usage rules.

Make sure you take care in what, and how, you post with these tips.”

Read the whole thing here.